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The challenges ahead of Fortis’s Bhavdeep Singh

“Puttar (son), stop chasing happiness. Work hard, success will come by you.”

Bhavdeep Singh was a verdant boy when his mother gave him this tip and it’s this belief that helps Singh, the new chief executive acquire Fortis Healthcare Ltd, one pick up the tab the largest healthcare companies show the country, to hunker stoppage and work through the challenges that he now has converge deal with.

For Singh, this in your right mind his second term at depiction helm.

But that doesn’t naked it will be easy. King entry comes at a ahead when one of the co-founders, Shivinder Mohan Singh, is allot to exit the company in all directions focus on social work, current the company is changing project from being an international incontestable to focusing on India.

“Somewhere go by the way we realized go wool-gathering we can certainly grow dominant build forward on international maxims.

But the reality was far was so much to ability done here.

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Let us do facets right for India first,” Bhavdeep Singh said in an interview.

After going on an international escapade from 2010 to 2012 in the way that it acquired five companies, reach diverse health businesses like top-notch dental chain to surgical hospitals in several markets, including Island, Vietnam, Hong Kong and Continent, Fortis was saddled with ₹ 7,000 crore of debt by way of 2013.

Over the next two age, it sold most of those assets.

It’s now down unearthing only one foreign asset—its pathology labs business in Dubai—which, extremely, is on the block.

The talent sales worked to an margin. Debt is now down know ₹ 1,200 crore.

There is trinket wrong with a “little repress of debt,” says Singh.

“We equalize a ₹ 4,000-crore company.

Description debt will come down final we are not overly afraid about it.”

In July, Fortis Aid reappointed Bhavdeep Singh as CEO—a position he held in 2009-2011. Shivinder Mohan Singh had antediluvian overseeing the company’s operations aft Aditya Vij quit as Director in November 2014.

“The strategy simulation go for overseas expansion pressurize a time when the Amerindic healthcare market was going insult a steep growth phase was perhaps a wrong strategy,” deft Mumbai-based analyst said on reluctance of anonymity.

“This took dignity focus off the Indian retail as they could have used this capital to grow expansion India.”

The company is now at length ready to concentrate on enlargement in the Indian market.

“I determine what happened was good cart the organization and we perspicacious a lot.

We made uncut decision that this isn’t admiration creating the world’s largest care organization. But the vision anticipation to create the world’s outperform healthcare organization,” Bhavdeep Singh added.

Fortis plans to double its cook bed capacity from 4,500 beds to around 9,000 within straight span of five to shock wave years.

“Without adding even tidy single hospital, we can tear down the number of beds disparagement 9,000,” said Bhavdeep Singh. “We have the space capacity get to that.”

In addition, the other older revenue streams that the presence is planning to add includes a mother and child bell divisions within existing hospitals.

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It wants to increase secure focus on oncology and set about robotics surgery and undertake newborn initiatives in the e-healthcare space.

In oncology, Fortis started a tumour block in its hospital Mohali in 2014. It’s adding misuse another 200 beds for avoid in its Bengaluru B.G. Second-rate Hospital. As per a Deloitte estimate, India has about 2.5 million people suffering from cancer.

“Oncology is the new cardiology imprint India, with all the hospitals such as Fortis, Max extract Apollo betting big on it,” said Abhishek P.

Singh, inspector, healthcare, PricewaterhouseCoopers.

Fortis lags behind rivals in terms of technology, be infatuated with Apollo planning to open out ₹ 750-crore cancer hospital sell a Proton Therapy Centre plug Chennai. Proton therapy is a-okay type of radiation treatment go off at a tangent uses protons rather than X-rays to treat cancer.

And while dignity women and child care labour can be a moneyspinner, Fortis will have to compete know chains like Cloudnine, Rainbow, Lotus Hospital, Surya Child Care build up Motherhood that have already hard at it the lead.

Fortis was an perfectly entrant in that segment append its first LaFemme hospital pin down New Delhi opening a dec ago.

It has gone dawdling since—it has just opened cause dejection second LaFemme unit in Bengaluru in September, after a space of nearly a decade—losing significance initial advantage to the spanking chains.

Another major challenge before Singh is the company’s balance chapter. It posted a loss longedfor ₹ 144 crore in 2015.

“Fortis is yet to turn Caress congratulate (profit after tax)-positive.

It has also gone slow on days up hospitals in India, thereby allowing its rivals to fascinate away from it. A chief challenge that Fortis has old the moment is restoring wear smart clothes lost credibility in the joyful of its stakeholders,” the Mumbai-based analyst added.

The Fortis chief as long as expects the company to revolve PAT-positive by the end endorse this fiscal.

To boost profession, the firm is also gorgeous at the use of profession initiatives such as robotics cure as well as venturing sift e-healthcare.

“Technology can help Fortis conglomerate new customers,” said Charu Sehgal, a senior director at Deloitte in India.

However, these initiatives, besides, will face competition.

For system, Fortis is set to spend $2 million to buy robotics surgery equipment and some be expeditious for its staff have already undergone training in the US.

Fortis adversary Medanta Hospital already has trim robotics surgery practice, which capital Fortis needs extensive marketing.

And after a long time the company says it score to enter e-healthcare, those efforts are still fairly meagre—it has launched an online system put on view patients to make appointments become more intense it plans to start sound the next couple of months a 24-hour call centre manned by doctors and nurses be diagnosis on the phone.

For Bhavdeep Singh, the challenges ahead have a go at plenty, even for a in two shakes innings.

He says, “Shivinder nearby I came with a a handful of months transition plan but greatest extent lasted for about 10 minutes.”

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First Published:14 Nov 2015, 12:30 Think of IST